by: Sebastien Grebonval
Better Home Team | Coldwell Banker Back Bay

MEETING BUYERS WHERE THEY ARE

Although buyers start their home search online, here is where how they find the home they actually buy:

- 50% find their home online

- 30% find their home through their Realtor

- 14% find their home through word of mouth and yard signs

A GREAT FIRST IMPRESSION

Virtually 100% of the Buyers start their home search on the internet. Their first impression of your home is the pictures that they see online

Showcasing your home in the best possible light attracts more buyers. We believe in using professional-quality photography and videography that captures the architectural integrity and character of a property.

MAXIMUM ONLINE EXPOSURE

Your home will be displayed on up to 900 websites, including the most-visited real estate websites in the world.

Our goal is to ensure that the widest possible audience of qualified buyers looking at home online has a chance to see it.

STUNNING WEBSITE

We provide your home with additional online exposure through a dedicated website, professionally created, viewable on all devices.

We then utilize website to capture online traffic from our Social Media and Video Ad campaigns and consistently follow-up with potential buyers.

EXCLUSIVE SOCIAL MEDIA ADVERTISING

Coldwell Banker offers a powerful tool to locate geographical areas where qualified buyers for your home currently live.

We use geographic targeting technology to market your property directly to local buyers on social media to ensure every potential buyer sees your home.

PROPERTY VIDEO TOUR

We believe one of the best ways to capture prospective home buyers is to create cutting-edge content for engagement.

We offer a professionally narrated Video Slide Show so Home Buyers who view your home will be able to see it in greater detail.

Your home showcased on TV

Our marketing package includes something no other company offers - TV promotion.

Your home will be showcased on the TV show "At Home in New England", that airs on Sundays at 1 pm and posted on Coldwell Banker's YouTube channel.

Reaching Out to Local Realtors

Almost 30% of buyers buy a property recommended by their Realtor.

Our first step is to find Realtors working with clients looking for a property like yours. We call it reverse prospecting.

We then email, text and call them to let them know that your property matches what their buyer is looking for, so they recommend it to their clients.

Word of mouth is powerful

18% of home buyers will buy a home recommended by a friend or relative, or through seeing a yard sign.

Your neighbors have family and friends... so we send them a Neighborhood Announcement card so they can spread the news: Your Home is For Sale!

Eye-catching Ad in a Prime Publications

Your property will be featured in an eye-catching advertisement in one the region's prime print publication.

Get An Opinion from Local Experts...

2021 - COLDWELL BANKER PRESIDENT CIRCLE
Top 1% Agent out of 50,000 Coldwell Banker Agents Nationwide


2022 - CERTIFIED LUXURY HOME SPECIALIST
Recognized as having Proven, Specialized upper-tier Expertise in the Luxury Home and Estate Market


2022 - TOP 20 AGENT IN NEW ENGLAND
#19 Agent in Sales Volumes out of 4,000 Coldwell Banker Agents in New England Year to Date


2022 - BEST OF ZILLOW
Top 1% Zillow Premier Agents Nationwide. Trustworthy, Responsive, Knowledgeable


2022 - Member of the National Association or Realtors